Davido X Puma
PUMA’s partnership with Davido was more than a collaboration; it celebrated the Nigerian energy and the star’s iconic mantra, “We rise by lifting others.” Tasked with capturing the spirit of this union, we took on the communication design for the marketing launch campaign, ensuring Davido’s brilliance and generosity were front and center. In doing this we had to make sure the campaign resonated deeply with both audiences, celebrating Davido as the headliner of this cultural moment.
